SEO(Search Engine Optimization) is the ingredient that insures you aren't wasting your time when you submit your site to the search engines. At PWS we design sites that are 'Search engine friendly' we make your site easy to navigate for the search engines as possible without losing its appeal to human visitors.
Once we know what keywords we should be using for maximum effect, we need to know how to utilize those keywords within the copy of your web site's text, it's Meta tags, and all the little added extras that can give you that slight advantage over your competition. We always keep in mind that it's also very important to know that your website is using techniques that might actually block the search engines from finding and adding your site to their databases! Search engine optimization is provided as a part of every package we offer.
We wrote them and we own them. But they are our proprietary tools and are integral to our entire process. We understand the needs of SEO's, and we use these tools ourselves while providing service to our clients.